When is a Fractional CMO Right for Your Business?

When is a Fractional CMO Right for Your Business?

When starting a business, most founders need to focus their attention on developing their core product or service and acquiring new customers. While sales is absolutely a top priority at this stage, marketing is often on the back burner, and that's normal. (more…)
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Make a “NOT-TO-DO” List for Marketing in the New Year

Make a “NOT-TO-DO” List for Marketing in the New Year

Isn’t the New Year great? It’s time to bust out those resolutions and ring in the start of a new calendar by making a change that brings something positive to your life. Many of us will sit down and write out a list of “To-Do’s for the New Year.” (more…)
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We helped prepare 1,650 bags of food for kids across the Twin Cities!

We helped prepare 1,650 bags of food for kids across the Twin Cities!

  This was our first time serving with The Sheridan Story and we all enjoyed it. Our Two Or More community of volunteers gathered at their warehouse in Roseville to pack, organize, and box bags of food for kids that are facing food insecurity. This team of volunteers packed 1,650 bags which equals 6,325 meals for families! (more…)
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Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

I have the best job in the world. I get the privilege of talking with leaders of small and mid-size businesses about their growth plans and strategies. Each time I meet with someone, I learn something new. But I also notice a lot of recurring themes. One of those themes is metrics. Every time a conversation turns to marketing, it almost invariably, without fail, gets to the challenge of measuring marketing success.   (more…)
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