From Bootstrap to Big League: Brand lessons from tech startups, for all startups

From Bootstrap to Big League: Brand lessons from tech startups, for all startups

Confession: I expected to have to work harder to build this panel for Twin Cities Startup Week. I had a target list of 20 really smart and experienced technology leaders, all of whom have built and scaled really admirable brands and businesses. I was hopeful that, of the 20, I might secure 3-4 who would be willing to carve time out from their very full calendars to participate in this event. (more…)
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Worlds Collide: Getting “Perfessional” on Live Video

Worlds Collide: Getting “Perfessional” on Live Video

What do you get when you cross three girlfriends, an inspiring mom-focused startup brand, and an up-and-coming livestream technology platform? Apparently you get the intersection of all facets of my life. And the chance for me to share my perfessional (yes, personal + professional) story on livestream video. (more…)
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Authentic Named as a Finalist for TCSW Award

Authentic Named as a Finalist for TCSW Award

This post brings out all the feels: Thrilled, overwhelmed, honored, humbled, overjoyed, grateful. Yesterday, I learned that Authentic is a finalist in the "Newbie" category of the Twin Cities Startup Week Awards. This award recognizes "a hungry newbie to the local startup scene". (more…)
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We fed 50 kids for a year!

We fed 50 kids for a year!

What an awesome feeling. Serving side-by-side with 30 business professionals, representing brands from all across the Twin Cities, gathered together for one reason: to do good work. Yesterday, Authentic had the opportunity to host a second event for Two Or More: a community service movement. And the movement is building! Even on a summertime afternoon in Minnesota, when calendars are jammed with vacations and back-to-school activities, this crew showed up. They served with big hearts, and had a ton of fun in the process. (more…)
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Two Or More Service Event: Feed My Starving Children

Two Or More Service Event: Feed My Starving Children

Join us for the two or more LAUNCH event on June 29th, 2017! (Updated) The first two or more service event is coming up, and we are now at capacity and taking registrations only on a wait-list basis. If you haven't done a meal-packing event with this organization before, you're in for a treat. And if you have done this before, you know just what a great experience it is - so grab a friend, colleague, or customer and let's do this. (more…)
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