Sales Xceleration and Authentic Join Arms in National Partnership

Sales Xceleration and Authentic Join Arms in National Partnership

The alliance between the front-office fractional firms will accelerate sales and marketing success for small to mid-sized businesses. Minneapolis, MN, July 25, 2023 - Authentic, a fast-growing national fractional CMO (chief mar­­­keting officer) firm and Sales Xceleration, the pioneer in fractional sales consulting, have launched a partnership that leverages their complementary capabilities to deepen value for their clients. This alliance provides a holistic approach to sales and marketing for growing businesses. Together, Sales Xceleration and Authentic shore up the outsourced leadership suite for the front-office, addressing what has previously been a gap in the growing ecosystem of fractional resources. A…
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Authentic Named a 2023 Best Places to Work Honoree

Authentic Named a 2023 Best Places to Work Honoree

For the rapidly-growing fractional CMO services firm, 2023 marks its first year as a nominee on the esteemed list of top Twin Cities-based companies Minneapolis, MN, June 20, 2023– Authentic was announced as one of the 2023 Best Places to Work honorees by the Minneapolis St. Paul Business Journal (MSPBJ).   This year marks the 25th annual Best Places to Work awards — the Twin Cities longest-running program recognizing engaging workplaces - and marks Authentic’s first year as a nominee for the honor.  “Being recognized by our employees as a 'Best Place to Work' has been on my entrepreneurial bucket…
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A Founder’s Five-Year Reflection

A Founder’s Five-Year Reflection

On November 7, 2017, I sat at my kitchen table and filed “Authentic LLC” with the State of Minnesota, and then held my breath when I pushed the button on our first pre-revenue business expense: $2,000 to buy our .com domain name.  Following a recent painful job loss, and having no individual income and three children (then ages 7, 11, and 13) - that domain purchase felt extra significant. And it was. That purchase was the first bet I placed on myself. On my dream. It was an act of love toward myself and toward the team I hoped to…
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Authentic nominated for 2022 BOLD Awards

Authentic nominated for 2022 BOLD Awards

Minneapolis, MN - December 16, 2021 - Authentic is excited to announce that we have been nominated for the Tenth Annual BOLD Awards, presented by the Minnesota Chapter of the Association for Corporate Growth® (ACG.) The BOLD Awards are designed to honor and recognize innovation, inspirational moves, bold visions and leaders that have made BOLD moves to positively grow, restructure or enhance their companies for the benefit of all stakeholders. The program celebrates the corporate leaders and teams that are behind successful mergers and acquisitions, financing and extraordinary strategies that led to sustainability, remarkable performance and/or accelerated growth January 2019 –…
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They’re all in: Why Authentic’s commitment to 100% W2 employees is a category-shattering revolution

They’re all in: Why Authentic’s commitment to 100% W2 employees is a category-shattering revolution

MINNEAPOLIS, MN - August 3, 2021 Authentic announced today that as of August 1, 100% of their team has voluntarily converted to W2 employee status – a shift that’s unique in the category of fractional executive services and reflects Authentic’s strategic vision of thoughtful growth and development of an aligned, values-driven team that’s fully committed to the company, to each other, and to their clients. (more…)
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An open letter in recognition of a deserving leader. Meg Van Sloun promoted to Chief Operating Officer of Authentic.

An open letter in recognition of a deserving leader. Meg Van Sloun promoted to Chief Operating Officer of Authentic.

Meg Van Sloun (L), Authentic COO, with Jennifer Zick (R), Authentic CEO MINNEAPOLIS, MN – June 10, 2021 I had planned to craft a formal press release to announce Meg Van Sloun's promotion to Chief Operating Officer for Authentic. But before I drafted the public announcement, I first shared a letter with our internal team. And then I realized that I want to share with all of YOU just how truly grateful I am for Meg, and how excited I am for her and for our community. (more…)
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Transformational tech marketer, Peter Zaballos, joins Authentic as Fractional CMO

Transformational tech marketer, Peter Zaballos, joins Authentic as Fractional CMO

A seasoned Chief Marketing Officer, board leader and venture capitalist, Zaballos accelerates SaaS companies (and race cars). MINNEAPOLIS, MN - June 9, 2021 Authentic continues expansion of its national fractional CMO team with the addition of Peter Zaballos, a Chief Marketing Officer with a reputation for building brands that disrupt the technology landscape and fundamentally change the world. Zaballos' career includes past roles with LSI Logic, C-Cube Microsystems and RealNetworks: companies that changed the landscape of computing and launched Zaballos' passion for transformational technology and rapid-growth entrepreneurial businesses. Propelled by a track record of success in sales, marketing, and product…
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