(612) 808-6300

brand and messaging

Position your business for growth with branding and messaging that resonates with your ideal buyers.  

Our Messaging Traction Framework™ ensures that your brand or product narrative is unique, concise, differentiated, and most importantly – authentic. We help brands move from a What-focused story to a So What story that connects to buyers’ needs, pains and values.

Ongoing content services – delivered through our ally network – help extend your team’s production capacity, so your sales and marketing programs are never short on assets that drive engagement and results.

Related Resources

Activating your service plan to genuinely support stakeholders [SERVE•ival Part 3]

The rapidly-evolving nature of a crisis requires marketing and communication teams to stay nimble by listening carefully to their key stakeholders, adapting quickly, and leaning more purposefully into the turns. Crises are a time when showing up in the service of your customers, employees, and communities matters. Businesses must consider how they can best serve their stakeholders during these times.

Read More »

Allocating your resources in the right direction [SERVE•ival Part Two]

Crises often put businesses in one of two scenarios. They are either suddenly thrust into survival mode or, in some cases, the disruption of the crisis creates a growth opportunity. Regardless of how a crisis impacts a business, marketing and communication teams need to be ready to strategically allocate resources in the right direction, make quick decisions, and communicate clearly and frequently.

Read More »

Own your brand — Why you need to invest more in the marketing channels you control

Every business, no matter its size, type, or revenue, has limited resources to direct toward marketing. Unlimited marketing budgets don’t exist, and that’s especially the case for the small to midsize businesses we work with at Authentic Brand. When resources are limited, it’s critical that a company invests in creating brand value through its owned marketing assets (e.g., website, blog, content). These assets are essential to building marketing programs that deliver returns.

Read More »

Guiding your brand and stakeholders through times of uncertainty

We are living through unprecedented times as we face the COVID-19 crisis. Businesses of all types are experiencing significant disruptions that force them to re-think their entire go to market strategy and approach. Our CMOs came together to provide their best advice on what to do right now to guide your business and brand forward.

Read More »
What is Marketing Traction

What is Marketing Traction?

Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.

Read More »

Four Myths of VOC Research

We talk to many executives who are interested in incorporating voice-of-customer research into their marketing program. Often their interest coincides with plans to enter a

Read More »