Position your business for growth with branding and messaging that resonates with your ideal buyers.
Our Messaging Traction Framework™ ensures that your brand or product narrative is unique, concise, differentiated, and most importantly – authentic. We help brands move from a What-focused story to a So What story that connects to buyers’ needs, pains and values.
Ongoing content services – delivered through our ally network – help extend your team’s production capacity, so your sales and marketing programs are never short on assets that drive engagement and results.
The rapidly-evolving nature of a crisis requires marketing and communication teams to stay nimble by listening carefully to their key stakeholders, adapting quickly, and leaning more purposefully into the turns. Crises are a time when showing up in the service of your customers, employees, and communities matters. Businesses must consider how they can best serve their stakeholders during these times.
Crises often put businesses in one of two scenarios. They are either suddenly thrust into survival mode or, in some cases, the disruption of the crisis creates a growth opportunity. Regardless of how a crisis impacts a business, marketing and communication teams need to be ready to strategically allocate resources in the right direction, make quick decisions, and communicate clearly and frequently.
When crises hit that disrupt life for businesses and communities, marketing and communication teams must react quickly and strategically to determine the best path forward for the brand. If marketing teams choose the wrong path, they risk coming off as careless, disingenuous, and opportunistic.
Every business, no matter its size, type, or revenue, has limited resources to direct toward marketing. Unlimited marketing budgets don’t exist, and that’s especially the case for the small to midsize businesses we work with at Authentic Brand. When resources are limited, it’s critical that a company invests in creating brand value through its owned marketing assets (e.g., website, blog, content). These assets are essential to building marketing programs that deliver returns.
We are living through unprecedented times as we face the COVID-19 crisis. Businesses of all types are experiencing significant disruptions that force them to re-think their entire go to market strategy and approach. Our CMOs came together to provide their best advice on what to do right now to guide your business and brand forward.
Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.
Jennifer Zick makes guest appearance on “Marketing Is Broken” with Josh Braaten of Brandish Insights
My job allows me the unique opportunity to speak with five to ten small business leaders per week. When you get the chance to connect
Authentic Brand CEO, Jennifer Zick, was published in the January/February 2019 edition of Upsize Minnesota magazine, on a topic that has become central to every client