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brand and messaging

Position your business for growth with branding and messaging that resonates with your ideal buyers.  

Our Messaging Traction Framework™ ensures that your brand or product narrative is unique, concise, differentiated, and most importantly – authentic. We help brands move from a What-focused story to a So What story that connects to buyers’ needs, pains and values.

Ongoing content services – delivered through our ally network – help extend your team’s production capacity, so your sales and marketing programs are never short on assets that drive engagement and results.

Related Resources

What is Marketing Traction

What is Marketing Traction?

Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.

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Four Myths of VOC Research

We talk to many executives who are interested in incorporating voice-of-customer research into their marketing program. Often their interest coincides with plans to enter a

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