Position your business for growth with branding and messaging that resonates with your ideal buyers.
Our Messaging Traction Framework™ ensures that your brand or product narrative is unique, concise, differentiated, and most importantly – authentic. We help brands move from a What-focused story to a So What story that connects to buyers’ needs, pains and values.
Ongoing content services – delivered through our ally network – help extend your team’s production capacity, so your sales and marketing programs are never short on assets that drive engagement and results.
Building a successful business that weathers the ups-and-downs of economic cycles takes tremendous resilience. Leveraging boom times to prepare for leaner times is critical. Knowing when to save, and when to invest, can be the difference between success and failure.
Isn’t the New Year great? It’s time to bust out those resolutions and ring in the start of a new calendar by making a change that brings something positive to your life. Many of us will sit down and write out a list of “To-Do’s for the New Year.”
Social Media Breakfast presents: You’re not the boss of me. Jennifer Zick speaks to the joys and perils of being self-employed
We were grateful to be included in a recent panel discussion at the Social Media Breakfast MSP series. The panel of entrepreneurs and independent consultants shared what it’s really like to be your own boss.
We were honored to be included in a recent event series by Fueled Collective. This four week series featured successful solopreneurs and entrepreneurs, highlighting the lessons learned from the trenches.
How will major growth affect your brand messaging? When you started your journey, messaging was simple and solution-focused. But, when investors, stakeholders, and acquirers get thrown into the mix, it adds a whole new layer of complexity to your brand narrative.
From flipping burgers to becoming an astronaut, every job takes some degree of skill and ability. But, the more advanced the job is, the more difficult it can be to define the skills and qualities that will make someone truly successful in that role.
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