Position your business for growth with branding and messaging that resonates with your ideal buyers.
Our Messaging Traction Framework™ ensures that your brand or product narrative is unique, concise, differentiated, and most importantly – authentic. We help brands move from a What-focused story to a So What story that connects to buyers’ needs, pains and values.
Ongoing content services – delivered through our ally network – help extend your team’s production capacity, so your sales and marketing programs are never short on assets that drive engagement and results.
Jennifer Zick makes guest appearance on “Marketing Is Broken” with Josh Braaten of Brandish Insights
My job allows me the unique opportunity to speak with five to ten small business leaders per week. When you get the chance to connect
Authentic Brand CEO, Jennifer Zick, was published in the January/February 2019 edition of Upsize Minnesota magazine, on a topic that has become central to every client
How will major growth affect your brand messaging? When you started your journey, messaging was simple and solution-focused. But, when investors, stakeholders, and acquirers get
From flipping burgers to becoming an astronaut, every job takes some degree of skill and ability. But, the more advanced the job is, the more
In our last post, I covered how your brand message or brand narrative will change during the start-up phases of your growth. These are the
If you didn’t catch my last post, then please take a second and at least skim it. In it, I share what a brand narrative
These Minnesota business owners have years of experience building businesses and building brands. They have perspectives from the “been there done that” side and the
Messaging Matters: Meet the leaders who are revitalizing their brands through buyer-centric messaging
There are any number of reasons that a company may revisit its brand and messaging approach, including: Changes to the business strategy, market focus, product