Position your business for growth with branding and messaging that resonates with your ideal buyers.
Our Messaging Traction Framework™ ensures that your brand or product narrative is unique, concise, differentiated, and most importantly – authentic. We help brands move from a What-focused story to a So What story that connects to buyers’ needs, pains and values.
Ongoing content services – delivered through our ally network – help extend your team’s production capacity, so your sales and marketing programs are never short on assets that drive engagement and results.
My job allows me the unique opportunity to speak with five to ten small business leaders per week. When you get the chance to connect with this many leaders you start to gain valuable insight into what concerns are top of mind for folks who are running successful businesses. As
The dust hasn’t even settled on ACTION19 and we’re already looking forward to ACTION20! Authentic Brand’s first-year conference was a sell-out event, bringing together more than 150 local leaders for a half-day of content focused on building a resilient business. Topics included recruiting, retention, revenue-growth, and recession-planning. Our afternoon kicked
Authentic Brand CEO, Jennifer Zick, was published in the January/February 2019 edition of Upsize Minnesota magazine, on a topic that has become central to every client and prospect conversation: Attracting marketing talent.
Building a successful business that weathers the ups-and-downs of economic cycles takes tremendous resilience. Leveraging boom times to prepare for leaner times is critical. Knowing when to save, and when to invest, can be the difference between success and failure.
Isn’t the New Year great? It’s time to bust out those resolutions and ring in the start of a new calendar by making a change that brings something positive to your life. Many of us will sit down and write out a list of “To-Do’s for the New Year.”
Social Media Breakfast presents: You’re not the boss of me. Jennifer Zick speaks to the joys and perils of being self-employed
We were grateful to be included in a recent panel discussion at the Social Media Breakfast MSP series. The panel of entrepreneurs and independent consultants shared what it’s really like to be your own boss.
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