Authentic®, Author at Authentic

SANCTUARY members discuss marketing planning in a year like no other

On August 13th, the SANCTUARY community of marketing executives gathered for a collaborative conversation surrounding the daunting task of creating a 2021 marketing plan. A massive project each year, but made more challenging by the year of turmoil 2020 has shaped up to be. (more…)

Integrator User Group gaining momentum and international engagement

On July 22nd, Authentic hosted the third Integrator User Group event for companies powered by the Entrepreneurial Operating System®. The event drew nearly 100 EOS® Integrators from 24 states and 4 countries, all gathered to build connection, collaboration, and community. (more…)

How to strike a balance between innovation and perfection in marketing

There’s a delicate balance between progress and perfection in marketing. When businesses strive for perfection, decision-by-consensus slows or stalls efforts. Innovative products, campaigns, and services never make it to market, or a competitor launches their offering first, diluting your offering and investments. On the flip side, there’s a risk of moving too quickly and promising something that the business can’t deliver on or launching something that doesn’t meet customers’ needs. Failing to deliver on a promise erodes stakeholder confidence and trust. (more…)

Focus, fear, and flexibility — why they matter to business growth

Focus is the act of choosing where to invest and, more importantly, where not to. It recognizes that every business, no matter its size or type, has limited resources (time, money, energy). If you spray these limited resources in many directions, you dilute your efforts. If you point all of your available resources to 3-5 focus areas, you’re going to move further, faster — with a clearer understanding of how each investment impacts your business. (more…)

Integrator User Group continues groundswell; introduces Supporting Partner opportunities

On June 24th, Authentic hosted the second Integrator User Group event for companies powered by the Entrepreneurial Operating System®. The debut event drew nearly 100 EOS® Integrators from 24 states and 4 countries, all gathered to build connection, collaboration, and community. (more…)

SANCTUARY gathers for a discussion on racial equity and inclusion in marketing

On June 11th, the SANCTUARY community of marketing executives gathered for a critical conversation on equity and diversity in marketing. Our community came together, ready to embrace hard, humbling, and candid conversations as a step toward healing. (more…)

Agility: an essential ingredient for brand relevance in a changing world

We are quickly approaching mid-year, and business leaders everywhere are thinking about how they move forward in an undefined new world. Whether a business has been booming, shuttered, or stalled, the second half of 2020 is going to be monumental in separating companies that will thrive from those that will merely survive. (more…)

Integrator User Group kicks off virtually with national engagement

On May 21st, Authentic hosted the first-ever Integrator User Group event for companies powered by the Entrepreneurial Operating System®. The debut event drew nearly 100 EOS® Integrators from all corners of the country, who gathered to build connection, collaboration, and community. (more…)

Ruth Glaser joins Authentic as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise

Co-Founder & Former Co-CEO of Let’s Dish! brings consumer marketing depth and entrepreneurial growth chops to Authentic’s SMB clients MINNEAPOLIS, MN - May 18, 2020 Authentic is delighted to announce the addition of Ruth Glaser as Fractional CMO and valuable member of our growing marketing mindshare and team. A seasoned entrepreneur and marketing executive, Glaser is the co-founder and former co-CEO of Let's Dish! - an innovative retail meal preparation business with a blended bricks-and-mortar and e-commerce model. Under Glaser's leadership, Let's Dish! raised $4M in private equity and built a national franchise in the retail meal preparation segment. (more…)

SANCTUARY provides safe space for candid marketing conversations

The second SANCTUARY event was held yesterday, April 30, with nearly 100 marketing leaders attending virtually to connect, encourage, learn, and grow with peers as we navigate forward in the midst of COVID-19. The event series is a collaboration between Authentic, Storycore, and Marketers' Community - designed as a virtual gathering space and safe environment for candid conversations among marketing executives. (more…)

Author: Authentic®

SANCTUARY members discuss marketing planning in a year like no other

Integrator User Group gaining momentum and international engagement

How to strike a balance between innovation and perfection in marketing

Focus, fear, and flexibility — why they matter to business growth

Integrator User Group continues groundswell; introduces Supporting Partner opportunities

SANCTUARY gathers for a discussion on racial equity and inclusion in marketing

Integrator User Group kicks off virtually with national engagement

Ruth Glaser joins Authentic as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise

SANCTUARY provides safe space for candid marketing conversations

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