Brand Messaging Guide: 9 Moments to evolve your brand narrative
A brand narrative is the story your brand tells the world. It serves as the foundation of your marketing and communications strategy. This story should concisely describe why you do what you do, how you do it, and what makes you stand out from the sea of sameness. Most importantly, the story must be framed with your target audience in mind: helping them to “see themselves” in the narrative. When you create a brand narrative, it’s important to remember that it’s a journey, not a destination. The lifecycle of a business includes a tremendous amount of change: from launch, through…