Go Next: Client Story
Group travel operator Go Next hired Authentic to re-envision and grow the brand after a tumultuous time. “The Authentic imprint certainly positioned us for future growth and marketing opportunities; we’re well-positioned to make further enhancements to our marketing.” John Weeks, President & CEO, Go Next https://youtu.be/LlpQxsY3f6w Go Next at a glance Company size: 20 employeesBusiness type: Group travel operatorCategory: B2B, B2CHeadquarters: Edina, MNKey initiatives: Brand messaging and design, digital strategy, marketing resourcing, employee development, agency management The Challenge Go Next, a group travel operator that works primarily with alumni and affinity groups wanted to refresh its brand to better connect…