Daneen Kiger, Global Marketing and Brand Leader, Joins Authentic as Fractional CMO & Consultant

Daneen Kiger, Global Marketing and Brand Leader, Joins Authentic as Fractional CMO & Consultant

Kiger’s leadership experience spans healthcare, medical devices, education, retail, eCommerce, and technology sectors. MINNEAPOLIS, MN - October 13, 2020 Authentic announces the expansion of its Authentic Fractional CMO™ team with the addition of Daneen Kiger, an experienced global marketing and brand leader whose background includes scaling teams, growing channels, and developing international product strategies for businesses $20M - $1B+ in annual revenue in over 40 countries. (more…)
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Ruth Glaser joins Authentic as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise

Ruth Glaser joins Authentic as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise

Co-Founder & Former Co-CEO of Let’s Dish! brings consumer marketing depth and entrepreneurial growth chops to Authentic’s SMB clients MINNEAPOLIS, MN - May 18, 2020 Authentic is delighted to announce the addition of Ruth Glaser as Fractional CMO and valuable member of our growing marketing mindshare and team. A seasoned entrepreneur and marketing executive, Glaser is the co-founder and former co-CEO of Let's Dish! - an innovative retail meal preparation business with a blended bricks-and-mortar and e-commerce model. Under Glaser's leadership, Let's Dish! raised $4M in private equity and built a national franchise in the retail meal preparation segment. (more…)
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SANCTUARY launches to unite marketing executives through uncertain times

SANCTUARY launches to unite marketing executives through uncertain times

We know leading a marketing function in normal times is challenging. Throw in a global pandemic to upend business models, launch a new service offering in record time, crisis communications, a new brand voice, resource constraints, remote staff and oh yeah – home schooling for many of us. Now we're in another stratosphere of HARD. (more…)
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Authentic nominated for 2020 BOLD Awards

Authentic nominated for 2020 BOLD Awards

Image by ACG Minnesota Fast-growing fractional CMO firm nominated for innovative approach.  The 2020 BOLD Awards MINNEAPOLIS, MN – December 2, 2019  – Authentic is excited to announce that we have been nominated for the Eighth Annual BOLD Awards, presented by the Minnesota Chapter of the Association for Corporate Growth® (ACG.) The BOLD Awards are designed to honor and recognize innovation, inspirational moves, bold visions and leaders that have made BOLD moves to positively grow, restructure or enhance their companies for the benefit of all stakeholders. The program celebrates the corporate leaders and teams that are behind successful mergers and…
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Authentic Open House Celebration

Authentic Open House Celebration

Meg Van Sloun and Jennifer Zick (Authentic Founder & CEO) at the company's recent Open House Celebration It's good to take time to celebrate. And that's just what we did last night with 150 of our closest friends. These are our Authentic People. (more…)
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Celebrating Authentic’s 1-Year Bizversary!

Celebrating Authentic’s 1-Year Bizversary!

Wow. Authentic is one year old. Already? Only? [All the feels.] A year ago today, I sat at my kitchen table, officially filing my business name with the State of Minnesota, and buying my authenticbrand.com domain. The domain was an investment. I literally held my breath when I pressed the "buy now" button. Every day since that thrilling and scary start, I have been telling myself to breathe. (more…)
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Authentic Named as a Finalist for TCSW Award

Authentic Named as a Finalist for TCSW Award

This post brings out all the feels: Thrilled, overwhelmed, honored, humbled, overjoyed, grateful. Yesterday, I learned that Authentic is a finalist in the "Newbie" category of the Twin Cities Startup Week Awards. This award recognizes "a hungry newbie to the local startup scene". (more…)
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