Humentum: Client Story
Global nonprofit Humentum hired Authentic to transform its marketing from unstructured and random to disciplined and metric-driven. “We’ve gone from having no data to knowing what data to use to make business decisions. I think this underscores Authentic’s intentional and data-driven approach.” Chris Proulx, Global Director, Humentum Humentum at a glance Company size: 50 employeesBusiness type: Global nonprofitCategory: B2BHeadquarters: Washington, DCKey initiatives: Marketing fundamentals, metrics, messaging, martech, employee development https://youtu.be/pMdaxKCeWzo The Challenge Humentum, a global nonprofit that helps humanitarian and development organizations unlock the strategic power of operating models, was formed by a merger of three other non-profit organizations. Five…