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Client Case Studies

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Businesses across the U.S. (and beyond) trust Authentic® with a seat at their leadership table.

Having targeted efforts, understanding what’s effective, and ultimately getting results is really what our fractional CMO and Authentic has done for us. ...We went into the engagement with a pretty specific — and large – revenue goal. By the end of this year, we will have reached that goal. There’s no doubt about it. And we really believe a large part of that has been because of this relationship and our fractional CMO’s efforts.

Our Authentic Fractional CMO helped us create a dashboard of metrics, so we could really see how the efforts were helping or hurting us, and how to use that information and data to move to the next level. ...So we know what’s working and what’s not working and how to get rid of those random acts of marketing.

Our fractional CMO came in and immediately started to look at areas of focus for maturity. We started to focus on how we put our best foot forward with marketing and really understand what the outputs were for the investments we were putting in.

The Authentic methodology is BRILLIANT. It calmed the marketing chaos and stopped the cycle of random acts of marketing. It truly amazes me to think about where UpStart was before [our fractional CMO], and how far we've come because of her. She taught my team and me invaluable strategies and set us up with the necessary tools to capture and analyze data, target our reach, and stay on course for impact and growth.

Since bringing our fractional CMO and the Authentic team on, we have noticed an increase in MQLs and social activity. I think a lot of that comes from the strategy that our fractional CMO and Authentic have helped us develop and put into place.

I just wanted to take a moment and let you know how much I value working with [our CMO] through Authentic! She has been an amazing coach, mentor, and friend and has immensely helped me in growing my marketing confidence and building an amazing marketing team! We truly value our partnership with Authentic and cannot thank you enough for bringing [CMO] into our organization!