The 16 Authentic Growth™ Drivers Every CEO Should Understand

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Authentic Founder & CEO Jennifer Zick Joins 2025 ACG Minnesota Board of Directors

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Is the Agency of Record Relevant in Today’s Marketing Landscape

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What should you measure for marketing when you have zero baseline data?

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How do you know your long-term marketing strategy is working?

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Trust equity: Harnessing the power of trust to fuel early-stage growth

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Fractional CMO | Your leadership resource for next-level growth

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Sales and Marketing: Understanding these unique roles and their increasingly connected relationship

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Should you PAUSE marketing efforts when the market is unpredictable?

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From COULD do to SHOULD / must do: Achieving marketing clarity for entrepreneurial businesses

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Authentic’s Ally Network of Marketing Providers

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You Can’t Outsource Thought Leadership for Great Marketing Content

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Our business is growing. Should we hire a marketer?

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Marketing is simple. But not easy. 

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Should I fire my marketer?

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Southeastern Equipment Company: Client Story

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RISE Marketer Community™ Informational Session Recap

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Strike Zone Marketing: What does marketing have in common with baseball?

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We helped prepare 52 bikes for kids this holiday season at Free Bikes for Kidz!

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Essential metrics: Measure what matters most

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TRU Healthcare: Client Story

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Rada Manufacturing: Client Story

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Who “owns” marketing?

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There is no marketing silver bullet: Brand-building is a long term game

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Marketing through Channel / Partner relationships

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Does your marketing program feel like an expensive, never-ending experiment?

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[Event Recap] VIP.MN Fall Mixer for Visionaries, Integrators, and Implementer Partners

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The modern marketing team: An Authentic case study

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What do you think when you hear the word “Marketing”?

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How can you fill foundational marketing gaps?

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Overcome Random Acts of Marketing: Marketing Essentials for Small to Mid-Sized Businesses

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Ippon Technologies USA: Client Story

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How much should we budget for marketing?

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What Is A Virtual CMO? 8 Benefits Of Hiring A VCMO

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Authentic® Debuts on Twin Cities Largest Women-Owned Businesses List

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Hiring a marketer based on industry experience? You’re doing it wrong.

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Can one person lead both sales and marketing?

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The Importance of Employer Branding: How to Attract and Retain Top Talent

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Marketing budgets for growing businesses: How to think about investing in leadership and execution

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What Is An Outsourced CMO? What Does An Outsourced CMO Do?

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Augurian: Client Story

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AI Readiness: How to Assess If Your Business Is AI Ready

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Growing Through a Hold Period with M&A with Renee Ernste

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5 Lessons in Building Community, a Brand, and Entrepreneurship

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Part Time CMO, Full Marketing Accountability

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4 Fractional CMO Models: Which is best for you?

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We served at one of Minneapolis/St. Paul’s greatest treasures: The Minnesota Landscape Arboretum!

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Authentic® Named a Second-Time Fast 50 Honoree by Minneapolis / St. Paul Business Journal

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Unlock Your Business Potential: How Market Fit and Focus Drive Maximum Value and Top Exit Multiples

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Authentic® Ranks #2261 on Inc. 5000 2024 List

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